I have been working with WordPress as a hobby for the past two years. Having wanted to start a career with WordPress for the past few months, I knew a theme framework would help me reduce the repetitive process associated with theme building. After looking around for a few weeks, I decided on the Genesis Framework.
By Word of Mouth
On a daily basis I see developers showcase their work with Genesis on Twitter. It was not hard to find developers (and users) showing their support for Genesis. In fact, I found a lot of posts describing why Genesis was their choice.
From Online Presence
Genesis developers are active within the WordPress community. The same developers I see on Twitter showcasing their work are also sharing their knowledge. I have always felt this promotes overall growth. This was the biggest influence for choosing Genesis.
Price and Support
I love the price. $59.95 for the Genesis Framework which includes unlimited updates and support. No developer, pro, pro-plus, single user, yearly type licenses. Just one price to use the framework on as many sites as I want.
After the switch
Working with the Genesis Framework took some adjusting. I had previously worked with underscores and Twenty Twelve for themes, so Genesis felt different. Not bad, just different. I was used to a ton of theme files for structure. Genesis utilizes actions and filters for looping and structure, which I found easy to work with. Happy I made the switch.